The city limit sign of the town where I was born and raised, read: "Elmo, pop. 199.” When I left and moved to the city, I feared people there would think me ignorant and unsophisticated. Over the years, I rarely met anyone from a town as small as Elmo, and I gradually began to wear that distinction as a badge of honor. More importantly, I came to appreciate that growing up in Elmo had provided me with unique experiences that profoundly shaped and, in large part, distinguished me.
I've found that clients are often unaware of their distinguishing characteristics. They may take them for granted, be convinced they don’t have any, or, like I was, be embarrassed by them. Being unaware, they look externally for their identity, wanting to mimic another they admire or have seen be successful. My approach is to work with a client through a thoughtful shared examination of both their history and their aspirations to uncover and acknowledge what it is that makes them unique - their own small town.
Once that has occurred, I translate that distinction into a brand that embodies and transmits its essence efficiently as possible. That efficiency is entirely dependent on aesthetics, and I bring over thirty years of experience in the visual arts to that translation process. Small Town is a synthesis of my 30-plus-years art studio practice with my almost 20 years branding and communications experience. Beauty and authenticity will be the primary emphasis.